How Does Chocolate Milk Stack Up As A Sports Drink?


To all the whey protein fanatics out there, do you know what is being crowned as the new drink of the athletes? It’s none other then the drink most of us have grown up drinking – chocolate milk. Or at least that’s what the dairy industry would have us all believe.

A new campaign launched by the National Dairy Council, “Got Chocolate Milk?” features worked out drenched athletes gulping down bottles of chocolate milk and it is being referred to as “nature’s sports drink” by the dairy industry. It is stated that the drink can beat even the best energy supplement in the market.

This is all based on the argument that after a workout, the body needs hydration, protein to repair muscle breakdown and replenishment of sugar levels. A 250g serving of chocolate milk contains 24g sugar and 9g protein in addition to calcium, vitamin B12 and D. Though these figures may seem impressive, let’s have a look at how chocolate milk stacks up against its competition.


In a study, conducted at the University of Texas, a group of athletes were made to drink chocolate milk and another group was made to drink carbohydrate-based drinks post workout. The athletes on chocolate drink were found to have more muscle mass and less fat. They had better times while working out and were found to be in a better overall state of physical health as compared to the group who were given carbohydrates based drinks.

In another study, conducted in the University of Indiana, male cyclists we made to perform two workouts in three different days. One group of cyclists were given chocolate milk after their workout. Other groups were given carbohydrate replacement drinks. It was observed that the group of cyclists who were given chocolate milk outperformed those who were given carbohydrate replacement drinks.

There have also been studies, which have shown less sensational results. A study at the American College Sports Medicine observed a group of soccer players, half of whom were given chocolate milk post workout. The other half were made to have carbohydrate based drinks. After a week of training, all athletes showed improved times, irrespective of the drink they were on. None of them showed improvements in muscle soreness, physical fatigue or performance. Overtime though, athletes on chocolate milk showed lower levels of creatine kinase, which is used to gauge muscle damage.

But is chocolate milk as beneficial a sports drink as the dairy industry is trying to hype it up to be? Worlds leading dieticians and nutritionists say that athletes require proper hydration and replenishment of electrolytes, sugar levels and top quality protein. According to them, chocolate milk does not contain enough proteins and carbohydrates to suit the need of all athletes.

Someone who works out moderately requires about half a gram of carbohydrates per pound of body weight whereas an athlete who trains for 2-3 hours typically requires about 3 to 5 grams of carbohydrates per pound body weight. Though chocolate milk may aid better when it comes to muscle recovery, a meal with more complex carbs is more suited for athletes who are into hard-core training.


Indian Republic Day is an event that commemorates the date, 26 January 1950 on which the “Constitution of India” came to existence by replacing Government of India Act 1935. This day is very significant in Indian history as on this day India became republic from the ‘British Dominion’.


A salute of 21 guns and the unfurling of the Indian National Flag by Dr. Rajendra Prasad heralded the historic birth of the Indian Republic on that day. Thereafter 26th of January was decreed a national holiday and was recognised as the Republic Day of India.

India became independent of the United Kingdom on August 15, 1947. India did not have a permanent constitution at this time. The drafting committee presented the constitution’s first draft to the national assembly on November 4, 1947. The national assembly signed the final English and Hindi language versions of the constitution on January 24, 1950. Today, the Indian Constitution is the longest in the world. The national holiday is celebrated with festivities and patriotic fervour across the whole nation.

Since 1950, India has been hosting head of state or government of another country as the state guest of honour for Republic Day celebrations in New Delhi. During 1950-1954, Republic Day celebrations were organized at different venues (like Irwin Stadium, Kingsway, Red Fort and Ramlila Grounds. It was only starting 1955 when the parade in its present form was organized at Rajpath. The guest country is chosen after a deliberation of strategic, economic and political interests.

This year will see Prime Minister of Japan Shinzo Abe as the Chief Guest at the Republic Day Parade this year, the first ever Japanese dignitary to grace the occasion. The visiting dignitary will also call on President Pranab Mukherjee , and witness the Republic Day Parade on 26 January.

India celebrates its Republic Day in colourful and exciting ways. To mark Republic Day in a memorable and significant way, every year in New Delhi, capital of India, a grand parade is held that starts from the Raisina Hill in the neighbourhood of the majestic Rashtrapati Bhawan and passes along the Rajpath thus ending at India Gate. The President, Prime Minister and other high rank officials of India on this occasion make their presence at Rajpath to celebrate the occasion. The President unfolds the National flag as soon as the National Anthem is played and also addresses the nation with Republic Day speech. Furthermore, the Republic Day parade also includes lively displays and exhibits India’s rich and colourful culture and also brings the entire nation together. The parade concludes with the flypast by Indian Air Force jets. Not only in New Delhi, but other states also celebrate Republic Day with great enthusiasm and in numerous innovative ways.

Some of the themes which will feature on tableaux for the Republic Day function this Sunday are:

The construction of the Pir Panjal Railway Tunnel in Kashmir to a tribute to Assamese singer Bhupen Hazarika, and from the story of the valiant Tipu Sultan to an evocation of the confluence of nomadic tribes in Jammu and Kashmir.

As part of the Republic Day celebrations this year, Sports365 is holding a 3 day TRI COLOUR SALE on 24, 25 and 26 January. Enjoy an additional 10% off on the entire store of products by using the discount code: RDAY10.

Join in the grand celebrations at:

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Makara Sankranti

Makara Sankranti is one of the most auspicious occasions for the Hindus, and is celebrated in almost all parts of India and Nepal in a myriad of cultural forms, with great devotion, fervour, and gaiety. It is a harvest festival.

Makara means Capricorn Zodiac Sign and Sankranti means transition of the Sun from one zodiac sign to another. Thus Makar Sankranti is the day that marks the transition of the Sun into Makara rashi (Capricorn) on its celestial path.  The day is also believed to mark the arrival of spring in India.


Makara Sankranti is a solar event making it perhaps the only Indian festival whose date always falls on the same day every year: 14 January, with some exceptions, when the festival is celebrated on 13 January or 15 January.

Makara Sankranti, apart from a harvest festival is also regarded as the beginning of an auspicious phase in Indian culture. It is said as the ‘holy phase of transition’. It marks the end of an inauspicious phase which according to the Hindu calendar begins around mid-December. It is believed that any auspicious and sacred ritual can be sanctified in any Hindu family, this day onwards. Scientifically, this day marks the beginning of warmer and longer days compared to the nights. In other words, Sankranti marks the termination of winter season and beginning of a new harvest or spring season.

According to Puranas, on the day of Makara Sankranthi, God Sun pays visit to the house of his son Shani (Saturn) who is the swami of Makar Rashi (Capricorn Zodiac sign). To Hindus, the Sun stands for knowledge, spiritual light and wisdom. Makara Sankranti signifies that we should turn away from the darkness of delusion in which we live, and begin to enjoy a new life with bright light within us to shine brighter and brighter. We should gradually begin to grow in purity, wisdom and knowledge even as the Sun does from the Day of Makara Sankranti.

The festival of Makara Sankranti is highly regarded by the Hindus from north to south. The day is known by various names and a variety of traditions are witnessed as one explores the festival in different states. Owing to the vast geography and diversity of culture in India, this festival is celebrated for innumerable reasons and in innumerable ways depending on the climate, agricultural environment, cultural background and location. On this day children fly kites.

In India, the festival is known by different regional names.

Pongal: Tamil Nadu

Makar Sankranti: Bihar, Andhra Pradesh, Chhattisgarh, Goa, Haryana, Jharkhand, Karnataka, Kerala, Madhya Pradesh, Maharashtra, Manipur, Odisha, Rajasthan, Sikkim, Uttar Pradesh, Uttarakhand , West Bengal and Rajasthan

Uttarayan: Gujarat

Maghi: Haryana, Himachal Pradesh and Punjab

Lohri: Punjab

Bhogali Bihu: Assam

Shishur Saenkraat: Kashmir Valley

Khichdi: Uttar Pradesh and western Bihar

Makara Sankramana: Karnataka

Makara Sankramanam: Andhra Pradesh

To celebrate this festival in a grand manner, Sports365 launches its special Sankranti offer with additional 10% off on the entire store of products. This offer is valid on 14th and 15th January 2014 at by using the voucher code S36510.

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Children’s Day Special: Starting out with sports early

The gains of starting out with sports at an early age are numerous. Research has shown that sports contribute to psychological well-being by reducing anxiety and depression and enhancing self-esteem. Sports help kids think critically and solve problems, build self-discipline, trust, respect for others, leadership and coping skills, all of which form the foundation of character building and of course, sports develop the mind/body connection by strengthening the body and training the mind to use it for action and reaction.

All these facts are backed by evidence of how some of the world’s greatest sportspeople are those who got involved in the game at an early age. Examples of these greats are names such as our very own Sachin Tendulkar, Maria Sharapova, Lionel Messi, Michael Phelps and the list goes on.

We now take you through the early years of some of these sporting greats and how they were able to succeed and make it to the top:

As a young boy, Tendulkar was considered a bully, and often picked up fights with new children in his school. To help curb his mischievous and bullying tendencies, his brother, Ajit introduced him to cricket in 1984. Tendulkar would practice for hours on end in the nets. If he became exhausted, his coach, Ramakant Achrekar would put a one-rupee coin on the top of the stumps, and the bowler who dismissed Tendulkar would get the coin. If Tendulkar passed the whole session without getting dismissed, the coach would give him the coin. Tendulkar now considers the 13 coins he won then as some of his most prized possessions. Catch Sachin in his younger days here:

Young Sachin Tendulkar (4)

At the age of six, Sharapova attended a tennis clinic in Moscow and was recommended professional training at the Nick Bollettieri Tennis Academy in Florida. With money tight, her father, Yuri borrowed the sum that would enable him and his daughter, neither of whom could speak English, to travel to the United States. Arriving in Florida with savings of US$700, Sharapova’s father took various low-paying jobs, to fund her lessons until she was old enough to be admitted to the academy. In 1995, she was signed by IMG, who agreed to pay the annual tuition fee of $35,000 for Sharapova to stay at the academy, allowing her to finally enroll at the age of 9. A young Sharapova in action here:


At the age of five, Messi started playing for the Grandoli, a local club coached by his father. By the time he turned eight, he was playing for Newell’s Old Boys. Unfortunately, Messi was diagnosed with a growth hormone deficiency when he was eleven. It was at this juncture that Carles Rexach, the sporting director of FC Barcelona, promised to offer help to Messi by paying for his medical bills only if the latter moved to Spain. Messi was enrolled at the Barcelona’s youth academy and the rest as they say is history! See how a 10 year old Messi used to terrorise defenders even in his younger days at


Phelps took to swimming at the age of seven. Initially scared of putting his face in the water, he took to floating in the pool and no sooner mastered backstroke. Just when Phelps seemed to get on with his fear, he was diagnosed with attention-deficit hyperactivity disorder (ADHD). However, he worked his way through the condition along with the help of his mother Debbie. Breaking quite a few records, Phelps reeled his way through the Olympic trials to gain himself a seat at the 2000 Summer Olympics. With this, he became the youngest player in 68 years to represent America in the Olympics. See a 11 year old Michael Phelps in full flow at :


Even our brand ambassador, Yuvraj Singh was one who started playing different kinds of sport at a young age. Tennis and roller skating were Yuvraj’s favourite sports during his childhood and he was quite good at both. He had also won the National U-14 Roller Skating Championship. But his father threw away the medal and told him to forget skating and concentrate on cricket. Yuvraj broke into the Punjab Under-16s at the age of 13 years and 11 months against Jammu and Kashmir-16s.In the ICC Under-19 World Cup 1999/00 which India won, Yuvraj’s all-round performance earned him the Player of the Tournament and a call to the national squad.


To celebrate Children’s day, Sports365 offers a flat 14% off on our junior range of products which runs till 17th November. Use the discount voucher S36514Nov at to avail this offer. Wishing all our young customers a very happy Children’s Day!

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5 simple ways to workout at home

Do you think that prolonged morning-to-bed time sitting is unavoidable? From sitting while commuting to spending a substantial amount of time in front of a computer at work and then probably going home and watching TV, quite a lot of time is spent off your feet.  Such a sedentary life style causes a number of health problems, but on the bright side there are so many simple ways in which you can be a little more active.  Take a look at these 5 ways to spend more time on your feet, while you are at home:

1.      Take the stairs

You have probably read this umpteen number of times, but do you actually take the stairs when you have the chance? If you live in an apartment you have no excuses. Whether it is just two flights of stairs or six flights, take them. On an average climbing the stairs for two minutes, five days a week burns as much calories as a 30 minute walk. If you don’t have time to go for a walk every day, taking the stairs is the best solution.

Take the stairs.Image Courtesy:
Take the stairs.
Image Courtesy:

2.      Groove a little

Dancing is one of the best ways to stay fit, and it’s also effortless and fun. Put on some music while washing up after meals, and move to the music. Dancing helps burn calories, music can have a refreshing effect and your joints will get the exercise needed.

 3.      Make TV time into workout time

Just fidgeting while you’re watching TV is a calorie burner in itself. Studies have shown that people who fidget even while sitting can burn upto 350 calories. Use TV commercials as a chance to stretch and walk around for the duration of the commercial. If you want to do something more, move you treadmill in front of the TV and work out while your favourite shows are on. This way you won’t be bored and you will be exercising.

TV time=workout time
TV time=workout time

4.      Tidy up daily

Make tidying up the house an everyday everything. Don’t wait till the weekend to clear up the clutter and neaten the house. Pick up things from the floor by squatting, this way your thighs and calves get an extra workout. Moving around to do the laundry, wiping windows and other such things will keep you occupied and give your back and other muscles a little exercise.

5.      Do some gardening

By default gardening is a workout. Whether it is bending down to pull out weeds, or walking around raking leaves off the lawn. When you are taking out weeds get down on your hands and knees to yank them out. This can be part of your daily workout once or twice a week. Leaning onto your hands as you weed will build arm, shoulder, and upper back strength.

The above mentioned exercises will not take up much of your time and they are not very strenuous either. So, start today! has a vast collection of sports and fitness goods, so if you are looking for something more advanced than this do have a look at our online sports shop. If you plan to start going to the gym and working out we have some very good tracks, shorts and jerseys. For those of you who spend time gardening and go on regular walks, do check out Many shoes. These shoes are very comfortable, you can read more about it here. Check out fitness accessories like hand grips, toning medicine balls and much more. Shop with us and you can avail some irresistible offers!